Standing out from the crowd is difficult, especially if you’re a start-up with limited time and marketing resources. Not to speak of the challenges of being remembered and staying salient. Swedish on-demand storage start-up Vinden experienced these struggles firsthand and found it terribly hard to break through the noise without blowing the entire year’s marketing budget in one strike.
After coming across memmo.me, they decided to try the celebrity endorsement concept out by having a celeb relevant to their brand and target audience say what they themselves had been trying to say for so long. The result was as impressive as it was immediate; 7x higher CTR (click-through rate) compared to previous SoMe ads and a flourishing discussion taking place in the comment section across both their core acquisition channels Instagram & Facebook.
The campaign’s main goal was to educate consumers on their different storage offerings and consequently drive traffic to the company’s website. “You really need something extra to make plain product info appealing and not something you just scroll through - for us, a well-known celebrity face was a great way of achieving that. He added a lot of personality and creativity - and the numbers speak for themselves,” says CMO Dennis Rydgren.
Since then, Vinden has booked the same - and several other - celebrities through the platform to increase their brand awareness and highlight specific product offerings.
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