Voggt: 50% lower cost per acquisition using celebrity marketing content

01/25/2023

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Background

Voggt is a live shopping app for collectibles like sports memorabilia, fashion pieces and trading cards. They came to memmo.me in search of a solution to help reduce their cost per acquisition (CPA) in paid ads in the UK.

Strategy

We partnered them with football legend Michael Owen. Not only is he an easily recognisable famous face, but he’s also admired in Voggt’s target audience of football fans.

Together with Voggt’s team we wrote a flexible script that would allow for different edits. The Voggt team then produced a batch of creatives to test in Meta, TikTok and Snapchat ads. Read more about their testing strategy here.

Results

Voggt saw an strong and immediate uplift when comparing to their other assets on paid social:

  • 50% lower CPA
  • 30% higher CTR
  • Unparalleled engagement

“The Michael Owen asset allowed us to achieve a significant reduction in CPA in the UK, opening up for scaling our ads in the market.” - Kevin Loiseau, Founder of Voggt.

Pave your own success story - get in touch today to find out how your company would benefit from celebrity marketing content.

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