Business


### **Direct response campaigns are at the core of performance marketing. You communicate an offering and the user takes immediate action - sign up, download or buy now!**


Creatives make or break the success of your campaign and the competition to create ads that drive performance is stiffening by the day. You will need the right content to stand out. 

Access to authentic celebrity content is a powerful addition to your creative toolbox. Data suggests that having a famous face **increases performance on average by 300%**!

At memmo.me we have made +3500 unique ads featuring celebrities for Instagram, Facebook and TikTok. 

### **Here are 3 key things we have learned along the way:**


**1. Pick “thumb-stopping” talent**

The right talent will stand out and stop the scroll. Understand your audience and work with talent your audience recognizes and wants to consume content from. 

![image](https://memmo-live-attachments-live.imgix.net/ec0a0d89-0c81-437a-916f-17ede5cb24fd/ec0a0d89-0c81-437a-916f-17ede5cb24fd-processed.png?auto=format&w=800&h=800)


**2. Cut to the chase**

Although people stop, you can’t make them stay forever. You need to have a clear hook in the first two seconds - it's what makes or breaks a video. Also give reason to act now by stressing urgency or scarcity.

![image](https://memmo-live-attachments-live.imgix.net/6726e274-b30a-4887-b7f1-a3418eb05e42/6726e274-b30a-4887-b7f1-a3418eb05e42-processed.png?auto=format&w=800&h=800)


**3. Test, Optimize & Scale!**

See the celebrity asset as a powerful creative component that you can play with. There’s no way of knowing beforehand exactly how to use the content to drive behaviour. So it’s best practice to design a few ads using different creative components and run them in parallel. For example testing different subtitles, CTA buttons and overlays.

![image](https://memmo-live-attachments-live.imgix.net/2241fee3-b6bc-4eb0-865e-8cbff842e211/2241fee3-b6bc-4eb0-865e-8cbff842e211-processed.png?auto=format&w=800&h=800)

Now you’re one step closer to driving more conversions in your paid social campaigns using celebrity content. We wish you the best of luck on your upcoming campaigns!

> **[Get in touch](https://business.memmo.me/
) today to find out how your company would benefit from celebrity marketing content.**

3 tips for instant performance with celebrity marketing

### **“Working with you guys has been incredible, honestly. Super easy to work with. We definitely plan on ordering more in the future.” - Jamie Tatsubana, CEO of [FootyStats](https://footystats.org/).** 





![image](https://memmo-live-attachments-live.imgix.net/94faae27-68b8-4f97-9c7d-d2f7a7ae80af/94faae27-68b8-4f97-9c7d-d2f7a7ae80af-processed.png?auto=format&w=800&h=800)

How do you increase conversions on your website? It’s a core question in all online businesses and this is the story of how FootyStats, a leading website for football stats, found an answer by partnering with memmo.me.

A while back FootyStats launched the subscription service “FootyStats Premium”. It’s a quality service that immediately attracted interest from hardcore fans. But FootyStats needed something powerful to attract and convert a broader segment of their +2M monthly website visitors.

The marketing team turned to memmo.me. After a brief collaboration with memmo.me’s celebrity marketing experts, FootyStats found a perfect match in football legend Michael Owen. They decided on a message and placed an order.

Owen quickly got back with a video of him speaking directly to FootyStats’ visitors and vouching for the premium offering. 

The marketing team placed the video in the banner promoting the premium service as well as on the page where visitors could subscribe.

![image](https://memmo-live-attachments-live.imgix.net/1c90ef3f-eac5-4fb9-a9d0-54ba3b58a02b/1c90ef3f-eac5-4fb9-a9d0-54ba3b58a02b-processed.png?auto=format&w=800&h=800)

The results? **Remarkable**! FootyStats saw an incredible 5% conversion rate uplift.

This is an outstanding improvement that can take months for a team of dedicated conversion experts to reach (if they ever do it!). Through memmo.me, FootyStats achieved it in an efficient and cost-effective way.

What’s the secret? It’s not complicated. FootyStats simply collaborated with memmo.me’s team to find an endorsement that made sense, both for their audience and the celebrity. Many of FootyStats’ visitors will have fond memories of Michael Owen, so when he speaks to them about a product he also believes in, they will listen, understand and act.

And you know what the beautiful thing is? You also can achieve results like this, regardless of what your goals are. Just get in touch and we’ll help you find the best solution for your brand and business goals!

---
**Watch the marketing video that yielded FootyStats' results below:**

[memmos]

> **Pave your own success story - [get in touch](https://memmo.me/ca/en/page/business) today to find out how your company would benefit from celebrity marketing.**

How FootyStats achieved a whopping 5% conversion rate increase by partnering with football legend Michael Owen

![image](https://memmo-live-attachments-live.imgix.net/615209f6-48f1-41a1-9ab4-a52061b1c1fb/615209f6-48f1-41a1-9ab4-a52061b1c1fb-processed.png?auto=format&w=800&h=800)

Standing out from the crowd is difficult, especially if you’re a start-up with limited time and marketing resources. Not to speak of the challenges of being remembered and staying salient. Swedish on-demand storage start-up [Vinden](https://www.vinden.com/en-se/) experienced these struggles firsthand and found it terribly hard to break through the noise without blowing the entire year’s marketing budget in one strike.


### **A coincidence that resulted in 7x higher CTR**
After coming across [memmo.me](https://memmo.me/gb/en/page/business), they decided to try the celebrity endorsement concept out by having a celeb relevant to their brand and target audience say what they themselves had been trying to say for so long. The result was as impressive as it was immediate; **7x higher CTR** (click-through rate) compared to previous SoMe ads and a **flourishing discussion taking place in the comment section** across both their core acquisition channels Instagram & Facebook.


![image](https://memmo-live-attachments-live.imgix.net/39d4203c-7ec3-4629-99a2-9bb9951f5266/39d4203c-7ec3-4629-99a2-9bb9951f5266-processed.png?auto=format&w=800&h=800)

---

### **Impossible to scroll through**
The campaign’s main goal was to educate consumers on their different storage offerings and consequently drive traffic to the company’s website. “You really need something extra to make plain product info appealing and not something you just scroll through - for us, a well-known celebrity face was a great way of achieving that. He added a lot of personality and creativity - and the numbers speak for themselves,” says CMO Dennis Rydgren.


![image](https://memmo-live-attachments-live.imgix.net/bece8571-a6c2-4be7-8459-307de68ae41e/bece8571-a6c2-4be7-8459-307de68ae41e-processed.png?auto=format&w=800&h=800)

Since then, Vinden has booked the same - and several other - celebrities through the platform to increase their brand awareness and highlight specific product offerings.

---

### **Watch one of Vinden's videos with actor Fredrik Hallgren (in Swedish):**

[memmos]

> **Pave your own success story - [get in touch](https://memmo.me/ca/en/page/business) today to find out how your company would benefit from celebrity marketing.**

How a Swedish on-demand storage start-up increased their SoMe results by 600%

![image](https://memmo-live-attachments-live.imgix.net/d0e53ffb-3152-4f2a-b8c3-a9a8e2dc18d4/d0e53ffb-3152-4f2a-b8c3-a9a8e2dc18d4-processed.png?auto=format&w=800&h=800)

### **Democratising access to utopia**
In today’s social media landscape, the combination of **reach & impact** is a utopia that most businesses don’t have the blueprint for, or simply can’t afford. You would either have to spend large sums to buy your way to the reach you’re aiming for (most likely with decreasing return per dollar spent), or come up with the marketing idea of a lifetime for the campaign to grow organically.

Now there’s a quick and cost-effective solution; on-demand celebrity endorsements which have proven to be one of few strategies taking you closer to this utopia. 

---
### **+100x increase in social media reach**

Swedish medtech company [Curoflow](https://www.curoflow.se/en) had, of its pure nature of being a B2B company operating in the healthcare industry, challenges being relevant in social media feeds. They decided to make a move and try something different, and landed in a collaboration with Swedish NHL Hall of Fame player Börje Salming. 


The idea was simple: have Mr. Salming say what their sales staff historically had been saying themselves in order to stand out and not just be another company promoting their amazing products. 

---
### **The result?**
The video became Curoflow’s most viral social media post to date, reaching 100x more views (!) than their previous posts. And not only the reach went up - engagement skyrocketed; achieving 330% increase in likes, 200% increase in comments and 200% increase in shares compared to previous social media content.

![image](https://memmo-live-attachments-live.imgix.net/84f0ab2a-5368-408e-a7c3-c524ab9b135c/84f0ab2a-5368-408e-a7c3-c524ab9b135c-processed.png?auto=format&w=800&h=800)

### **A trustworthy ambassador**
Having someone familiar and trustworthy to endorse your brand or product is a solution that, put simply, makes your life as a marketer easier. In fact, research suggests that who says it and how they say it often can be more important than what is actually being said, making the case for celebrity endorsements even more bulletproof.

It’s safe to say that Curoflow got bang for their buck. 


---

### **See it for yourself**
Watch Curoflow’s (previously named Remisshjälpen) 23 sec long video with Börje Salming below (in Swedish):

[memmos]

> **Pave your own success story - [get in touch](https://memmo.me/ca/en/page/business) today to find out how your company would benefit from celebrity marketing.**

Record-breaking social media campaign with NHL Hall of Fame star

![image](https://memmo-live-attachments-live.imgix.net/302bdb38-f3e8-4d41-bdeb-6707a76320d8/302bdb38-f3e8-4d41-bdeb-6707a76320d8-processed.png?auto=format&w=800&h=800)

### **Revolutionising access to celebrity collabs**

Just a few years ago companies had to spend large sums of money going back and forth with agents and agencies to even get the chance to pitch their campaign idea to a celebrity. A tiny share of the world’s businesses had deep enough pockets to go through such a process and it often ended up leading nowhere, even for the bigger fishes, since a mismatch between expectations and compensation often occurred.

---

### **Small brands now have this opportunity at their fingertips**

Today the tables have turned. Now startups have the same access to these unreachable superstars that only Fortune 500 brands once had.

Lacy Bra, a women’s underwear brand combining comfort and aesthetics, recently partnered with Swedish fashion model Victoria Silvstedt to promote their bra collection on social media. The company’s initial plan was to have Silvstedt promoting their wireless bras in a video on YouTube, but once they received the content from Silvstedt, they were so happy with the result that they decided to order another one and feature them both in the promo. 

![image](https://memmo-live-attachments-live.imgix.net/9f93a6a7-c68f-446e-b544-bb169e9adb10/9f93a6a7-c68f-446e-b544-bb169e9adb10-processed.png?auto=format&w=800&h=800)

### **A brand ambassador bringing trust & relevancy to the table**

Reputation and popularity can determine a company’s success to a large extent. It’s seldomly enough for companies to present themselves in the best possible way – they need authentic and credible advocates. Personal referrals from real people - advantageously people that the audience already knows and trusts - will resonate better with audiences than news and promos coming directly from the brand. 

Hence, using celebrity endorsements in one's marketing mix can be a lucrative strategy to build trust & bring relevancy to the table.

![image](https://memmo-live-attachments-live.imgix.net/fb0e00af-0dcd-4539-8db2-fbd31e6c7b85/fb0e00af-0dcd-4539-8db2-fbd31e6c7b85-processed.png?auto=format&w=800&h=800)

---
### **Watch the actual video**

Watch one of Lacy Bra’s videos with Victoria Silvstedt below:

[memmos]

> **Pave your own success story - [get in touch](https://memmo.me/ca/en/page/business) today to find out how your company would benefit from celebrity marketing.**

Women’s underwear brand partners with Swedish fashion model in minutes

![images](https://memmo-live-attachments-live.imgix.net/628bba11-c6ac-4350-b301-204956815cc9/628bba11-c6ac-4350-b301-204956815cc9-processed.png?auto=format&w=800&h=800)

### **Getting your audience pumped**

New York-based [Flip](https://flipcx.com/) - a small voice technology company offering automated phone support to businesses - is taking their business to the next level by upgrading into a new name (previously RedRoute), new brand identity and introducing a new line of business.

Most companies would probably send an internal email informing the staff about the change, but not Flip. With help from world-renowned celebrities, they invited staff, clients and other interested parties to join a live-streamed event revealing the news.

The Office actors David Koechner and Kate Flannery, Happy Gilmore actor Shooter McGavin and an Elton John impersonator are just a few of the celebrities teaming up to invite you to “A Big Flippin’ Reveal”. 

![images](https://memmo-live-attachments-live.imgix.net/ba481fcc-a4b3-4e29-acec-5947d5d4f682/ba481fcc-a4b3-4e29-acec-5947d5d4f682-processed.png?auto=format&w=800&h=800)

### **Rolling out the red carpet with a click**

The main goal with the exclusive video content was to increase viewership and create virality around the event, and well-known celebrity faces became the beneficial way to get there. The videos were used both on social media to drive traffic to the event site, and on the website itself (see above). In other words, the celebrities followed the audience throughout the journey - from getting their attention to rolling out the red carpet on the website.

![images](https://memmo-live-attachments-live.imgix.net/86304063-2698-46e5-aeaa-67b64acc22f7/86304063-2698-46e5-aeaa-67b64acc22f7-processed.png?auto=format&w=800&h=800)

### **Leveraging Hollywood stars’ familiar faces on social media**

To market the event, the videos were shared on Linkedin, one of Flip’s core acquisition channels. The videos saw instant traction and outperformed previous posts in terms of user engagement, achieving 6-8x higher engagement metrics.

![images](https://memmo-live-attachments-live.imgix.net/9636e42c-b76b-4d7f-9ee4-a823af470acf/9636e42c-b76b-4d7f-9ee4-a823af470acf-processed.png?auto=format&w=800&h=800)

---

### **Watch the video**

Watch one of Flip’s 1 min long videos with Happy Gilmore actor Shooter McGavin:

[memmos]

> **Pave your own success story - [get in touch](https://memmo.me/ca/en/page/business) today to find out how your company would benefit from celebrity marketing.**

How an American SMB got Hollywood stars to promote their corporate event

![image](https://memmo-live-attachments-live.imgix.net/dfad97aa-188b-4580-b887-75bd5632e276/dfad97aa-188b-4580-b887-75bd5632e276-processed.png?auto=format&w=800&h=800)

### **Social media isn’t built for organic reach**

It’s no secret that most social platforms operate on a pay-to-play model for brands, making it incredibly challenging to grow your reach organically. The average reach of an organic post on a Facebook page hovers around 5.20% (WeAreSocial.com). That means roughly one in every 20 people see the page’s non-promoted content. 

### **Leveraging ~~influencer~~ celebrity marketing**

The definition of fame is being well-known by a significantly large audience, which in today’s world is usually directly reflected in the number of followers celebrities have on social media. Many celebrities have millions of followers on Instagram, TikTok, etc, of which the audiences are usually people sympathising with the celebrities’ interests and standpoints, making the shared content feel trustworthy and real. 

Furthermore, celebrities tend to be more restrictive than traditional influencers with how much brand-related content they share, making it even more authentic and powerful when they do.

![image](https://memmo-live-attachments-live.imgix.net/da75a09b-c52b-4dac-9480-ce361529973f/da75a09b-c52b-4dac-9480-ce361529973f-processed.png?auto=format&w=800&h=800)

### **Crypto company partnered with UFC legends and the greatest bodybuilder of all time**

[ImpactXP](https://impactxp.io/), a community-driven cryptocurrency platform, recently partnered with world-renowned UFC fighters and the greatest bodybuilder of all time via [memmo.me](memmo.me) to leverage their social media reach. Together, the three celebrities reach roughly 7.5M people based on only their Instagram followings. 

The campaign was a huge success, which can be illustrated by one particular Instagram video post by Ronnie Coleman, famous for sharing the throne of being the greatest bodybuilder of all time together with Arnold Schwarznegger. He recorded a video promoting ImpactXP; the post reached almost 500K views and more than 40K likes. 

![image](https://memmo-live-attachments-live.imgix.net/1ccb4d38-7bb2-4860-b5c5-981f49ada1bf/1ccb4d38-7bb2-4860-b5c5-981f49ada1bf-processed.png?auto=format&w=800&h=800)

### **Recycling the content on their website**

The company was so happy with the content that they decided to use it on their website too. By adding the video elements to the website flow and linking the user to their YouTube channel, views and engagement went up even further while adding authenticity and credibility to the site. 

![image](https://memmo-live-attachments-live.imgix.net/4e36202e-36c5-46fb-8e12-b55b4419d203/4e36202e-36c5-46fb-8e12-b55b4419d203-processed.png?auto=format&w=800&h=800)

---
### **Watch the video**

Watch one of ImpactXP’s videos with American bodybuilder Ronnie Coleman below:

[memmos]

> **Pave your own success story - [get in touch](https://memmo.me/ca/en/page/business) today to find out how your company would benefit from celebrity marketing.**

Business

3 tips for instant performance with celebrity marketing

How FootyStats achieved a whopping 5% conversion rate increase by partnering with football legend Michael Owen

How an American SMB got Hollywood stars to promote their corporate event

Getting your audience pumped

How a crypto company reached +7M people through celebrities’ social media audiences

Women’s underwear brand partners with Swedish fashion model in minutes

Revolutionising access to celebrity collabs

Record-breaking social media campaign with NHL Hall of Fame star

Democratising access to utopia

How a Swedish on-demand storage start-up increased their SoMe results by 600%

Press

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