How celebrity marketing content works magic in retargeting

Celebrity endorsements are usually considered a brand awareness strategy. Which makes sense, celebrities are effective in grabbing attention and giving the right association to a brand.

But the potential in celebrity endorsements goes beyond that.

Eric Dreigen, Director of Digital Marketing at Rocket Digital, says that “athlete endorsements play an important role at the end of the funnel” for one of their clients in sport-based-ecommerce.

Great performance in retargeting ads with celebrity marketing content makes total sense.

The online buying journey usually happens over days or even weeks as consumers research competitors.

During this period they’re exposed to retargeting ads from the competing brands. Most of these ads will communicate product benefits, deals and push for urgency.

Communicating these things is key. But how many performance marketers can honestly say that their creatives stand out from competitors at this stage? I for one know it’s very hard.

Add the fact that at the end of the day consumers aren’t rational, they make final decisions with their gut, what feels best.

Communicating the key points through an aspirational and relatable celebrity at the bottom of the funnel makes brands stand out. You build an emotional relationship with the consumer and make your product an object of desire while the others focus on “hard arguments”.

That is why you will see great results for celebrity marketing content in retargeting ads.

Get in touch today to find out how your company would benefit from celebrity marketing content.