How Voggt made 6 creatives from 1 video to optimise their celebrity marketing content

Creative testing is at the core of paid social media. That’s also true for celebrity marketing content.

We always recommend our clients to produce variations of their assets to test and learn how to best use them.

Here’s how Voggt did just that in their collaboration with football legend Michael Owen.

Goal

Voggt is a live shopping app for collectibles like sports memorabilia, fashion pieces and trading cards. Their goal was to reduce cost per acquisition (CPA) in the UK.

The right celebrity

They partnered with Michael Owen, an admired and trusted name in the sports memorabilia segment.

A flexible script

Voggt provided Michael Owen with a script tailored to deliver one video that could be easily edited to produce different creatives.

Authentic edits

As soon as the content was delivered, the Voggt team applied their creative touch and made six variations, all of which were aligned with the best practices of authentic social media content.

Testing

These assets were then launched in parallel on Meta and TikTok, allowing Voggt’s team to get crucial insights on how to optimise their celebrity marketing content to reach their targets.

Here you can check out the six different versions:

Pave your own success story - get in touch today to find out how your company would benefit from celebrity marketing content.