Business

**[MEDS](https://www.meds.se/), one of the leading and most innovative digital pharmacies in Sweden, was looking to **increase the effectiveness of their advertising on META and YouTube**. Their main objective was to build brand awareness more cost-efficiently, and KPIs were CPV, CTR, and CPC.**

![image](https://memmo-live-attachments-live.imgix.net/d7cbf5ee-67a0-4121-8530-15ab997b4262/d7cbf5ee-67a0-4121-8530-15ab997b4262-processed.png?auto=format&w=800&h=800)

### **Strategy**
We **partnered them with 15 popular celebrities from Swedish entertainment, music and sports**. It was a mix of aspirational and relatable names, handpicked to allow MEDS to gain attention, awareness and relevance from a broad target audience.

All the celebrities recorded authentic videos on their smartphone, delivering MEDS' offering and USPs in a straightforward way.

From the material, **MEDS created 50+ different ads**, targeted to different types of audiences and contexts. Among these were mashups where the different celebrities delivered the message in a joint voice.

### **Results**
The popular names and smart editing gave MEDS **instant results**. Here’s what MEDS observed when comparing to other ads:
* **10% reduction in cost of sales**
* **28% lower cost per click**

**“We already know from extensive research that genuine content with known faces are more likely to gain a viewers attention and engagement in digital ads. With MEMMO, we could really build on this and include a wide range of celebrities to make our ads appealing to a greater audience, in a very cost- and time efficient way.” – Marika Baltscheffsky, Head of Brand MEDS**

Here are two examples from the ads MEDS created:

[videos]

> **Pave your own success story - [get in touch](https://business.memmo.me/
) today to find out how your company would benefit from celebrity marketing content.**

Business

MEDS: 10% Lower Cost of Sales with 15 of Sweden’s Most Popular Celebrities

Press

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